Your competitors are getting the calls.
You should be.
Mid-size regional practices with 5-20 staff are sitting on a significant new business opportunity, but only if prospective clients can find them when they search. Google Ads puts you in front of local businesses at the exact moment they're looking for an accountant.
The Maths of Missed Enquiries
What does one missed client per month actually cost your practice?
A practice charging average UK fees stands to lose significant recurring revenue - not just in year one, but every year for every prospective client who searches Google and clicks on a competitor instead.
And that's just one missed client per month. Because accountancy is a high-retention service - clients typically stay for years - the compounding effect on practice revenue is substantial. Google Ads puts Sharpstones Media's clients in front of local business owners searching for an accountant right now, with campaigns built specifically to generate enquiries, not clicks.
Why Google Ads Works for Accountants
The intent is already there. You just need to show up.
When a business owner types "accountant near me" or "small business accountant Shrewsbury," they are not browsing, they're ready to make a decision. Google Ads captures that intent at exactly the right moment.
High-intent local search
Search terms like "accountant shropshire", "limited company accountant near me" and "MTD accountant" are packed with buyer intent. These are people about to pick up the phone - you need to be the first number they see.
Manageable CPCs outside London
Accountancy keywords in regional markets are considerably less competitive than London equivalents. With a well-structured campaign, the cost per new client enquiry is typically a fraction of the first year's fee income.
Making Tax Digital is a tailwind
MTD legislation is pushing thousands of small businesses to seek professional help for the first time. Right now, searches for accountancy support are being driven by compliance anxiety so this is an ideal moment to be visible.
The Process
How Sharpstones Media manages Google Ads for accountancy practices
Free account audit or fresh campaign build
If you're already running Google Ads, I audit the account, assessing keyword structure, match types, conversion tracking, and wasted spend and show you exactly what's costing money without returning results. If you're starting from scratch, I build a tightly structured campaign targeting the right local search terms from day one.
Conversion tracking set up properly
Most small agency accounts track clicks, not outcomes. I implement proper conversion tracking phone calls, form completions - so every pound of spend is tied to a measurable action. You know exactly what your cost per enquiry is.
Ongoing management and monthly reporting
Search queries, bids, and ad copy are reviewed and refined continuously. You receive a plain-English monthly report covering impressions, clicks, enquiries, and cost per lead — no jargon, no vanity metrics. Just what matters.
Direct access with no account managers in the way
You deal directly with me, Will Beavis, not a junior executive relaying messages to an anonymous team. Over 20 years of senior digital marketing experience is applied to your account, not delegated down.
What's Included
Everything your practice needs to generate enquiries from Google
No bolt-ons, no surprise extras. This is what every client gets as standard.
Full campaign build or audit
Keyword research, ad group structure, match type strategy, and negative keyword lists tailored to accountancy search behaviour.
Conversion tracking implementation
Calls and form fills tracked correctly from the start so you know exactly what each enquiry costs.
Ad copy written and tested
Responsive search ads written specifically for accountancy services, positioned around local expertise and high-value outcomes, not generic claims.
Monthly management and optimisation
Regular bid adjustments, search query reviews, Quality Score monitoring, and ad testing throughout the campaign lifecycle.
Plain-English monthly report
Impressions, clicks, cost per enquiry, and actionable observations that are delivered in a format your partners will actually read.
Landing page recommendations
A great ad gets the click. A well-structured landing page turns it into an enquiry. I'll tell you what to fix, even if I'm not building your site.
About Sharpstones Media
20+ years of senior digital marketing experience, focused entirely on PPC
Sharpstones Media is a specialist PPC consultancy based in South Shropshire, run by Will Beavis. Before founding the business, Will held senior digital roles at regional media organisations including Group Head of Digital Operations and Digital Commercial Director managing multi-channel campaigns at scale for some of the UK's largest local publishers.
Today, Sharpstones Media works with a focused portfolio of regional businesses across Shropshire and surrounding counties, delivering Google Ads and Microsoft Ads management with the rigour of an in-house senior operator and the agility of a specialist consultancy. Every client deals directly with Will.
If you're a regional accountancy practice looking to grow your client base through paid search, get in touch for a free, no-obligation audit of your current Google Ads account -or a consultation on building one from scratch.
Google Ads certified. Will Beavis holds verified Google Ads certification, meaning your campaigns are managed to Google's tested standards for search advertising.
Free Audit or Consultation
Find out how many potential clients are searching for you right now
A free Google Ads audit takes 30 minutes and will tell you exactly where your current account is leaking budget — or what a new campaign should look like. No hard sell.
Or reach out directly: